SCPIE

Monday, January 11, 2021

Disney Board Game – Walt Disney World Magic Kingdom 1972

https://www.youtube.com/watch?v=CezdLAYUtWc&t=1s

Our goal is to play EVERY Vintage Disney Board Game one at a time with different friends each episode. Giving you honest reviews of hard to find Disney games from the 1930’s to today and share some fun Disney history along the way. Be sure to like and subscribe and share with all your Disney friends as we embark on this great adventure through time and we’ll see ya real soon!

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source https://www.dbl07.co/disney-board-game-walt-disney-world-magic-kingdom-1972/

Monday, September 14, 2020

20200914 SEL Brief

Good morning, Marketers, welcome to Monday.

Consider these statements:

When you don’t see people like you, you end up devaluing yourself. — Amanda Jordan

Not seeing yourself reflected makes it harder to ask for a raise or think you can get on a big stage. — Aleyda Solis

You often have to lean in 2x as hard as a woman. It can be hard to keep up the momentum. — Nicole DeLeon

Those are from notes I jotted down during our Live with Search Engine Land discussion on closing the gender gap in SEO Company because they really struck — and resonated — with me. In addition to talking about their experiences, we discussed Nicole’s research on (the lack of) representation and pay equity, the importance of intentionality in affecting change, why men should be part of the conversation, the benefits of building a network of female and male allies and resources such as WomenInTech SEO Company.com and much more. It was a dynamic discussion, and the full replay will be up on Search Engine Land and our YouTube channel soon. Let’s keep the conversation going — be sure to follow Nicole, Amanda and Aleyda.

Also on Friday, we launched the inaugural Search Engine Land Award for Advancing Diversity & Inclusion In Search marketing agency. Nominations are now open through October 9. You may nominate as many organizations or individuals as you feel deserve the recognition.

Did you know? The data and signals that make up Google’s core search algorithm updates do get updated regularly between Google core updates, John Mueller confirmed with Barry Schwartz last week. That means sites may see some recovery between updates. “It’s not something that requires a site to kind of wait for the next update to have a chance to be seen differently. They can continue working on things and things can improve over time,” he told Barry.

Keep reading for Barry’s daily Search Shorts and more.

Ginny Marvin,
Editor-In-Chief

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source http://www.scpie.org/20200914-sel-brief/

The Reason Good Businesses Tell Boring Stories

September 13, 2020 5 min read

Opinions expressed by Entrepreneur contributors are their own.

“Ultramarathon Man” Dean Karnazes is a jerk. I say this jokingly because the year I ran my first marathon, he ran 50 marathons in 50 states in 50 days. He’s also written several bestselling books about his trials and triumphs as an ultramarathon fanatic.

A business journey, like a marathon, can become quite rambly, yet you can make engaging, vibrant stories out of it. The key — and this is something people get horribly wrong every day — is respecting the difference between a story and a narrative.

The good news is you don’t need to be a creative genius to tell a story that makes people want to work with you. Simply understanding the distinction between a story and a narrative will help you construct higher-quality stories with greater ease. And that will help you grow your business.

Marathons as narratives

A marathon rarely makes for a great story. In fact, running 50 marathons could be fodder for 50 really bad stories. But that’s not what Karnazes did, which raises the question: How do you talk about running a marathon, whether a literal marathon or “marathon” as an analogy, in a way that keeps the audience engaged? Because if running a marathon is both a joy and a slog, listening to someone yammer about it start to finish is only a slog.

Think of a marathon from a narrative standpoint. It may be grueling, yet it follows a predictable course and ends at a designated spot after 26.2 miles (assuming you’ve trained well and aren’t injured). The potential to add endless, mundane details is unlimited, just like the stories you forge on your business journey.

The reasons this doesn’t work are similar to the reasons businesses are so bad at telling their stories, telling their clients’ stories, presenting interesting case studies and communicating purpose. The storytelling principles below give you clear guidance on what to emphasize, what to leave in and what to leave out.

Storynomics

In the excellent book Storynomics: Story-Driven Marketing in the Post-Advertising World, authors Robert McKee and Thomas Gerace discuss the difference between stories and other forms of narrative. Simply put, “stories progress with emotional dynamics; narratives repeat emotionless facts.”

McKee, who has taught and mentored hundreds of award-winning screenplay writers, directors and authors, is emphatic: “All stories are narratives, but not all narratives are stories.” In Storynomics, he defines “story” as “a dynamic escalation of conflict-driven events that cause meaningful change in a character’s life.”

Most people incorrectly use these terms “story” and “narrative” interchangeably.

It’s important to convey credibility, but creds don’t get you anywhere if you can’t hold a person’s attention. Doing that successfully requires coming back to those two elements — emotional dynamics and conflict.

Set your conceptual hat aside for a moment and think of it this way:

If you’ve ever considered triggering a fire alarm just to get out of a bad conversation at a cocktail party, you were probably trapped in someone else’s narrative.
If you’ve ever found yourself hanging on every word of someone whose company you normally dislike, that person was telling a story.
If you can add the phrase “and then” to the beginning of almost every sentence of a “story” without messing up the grammatical logic, that’s a narrative, not a story.

In telling your story, remember that nobody wants to hear about your IP strategy, your headquarters move or your workplace pet policy — unless there’s a specific, practical reason it concerns them.

With each story you tell, ask yourself these two questions:

Is it clear what’s at stake?
Am I communicating a shared purpose that invokes some emotion?

Case in point: Bad story narrative | Good story

This story is based on an actual company and its founder, but I changed all information that could be used to identify them. This is the narrative version of their origin:

Bart Bartlebee, the founder of Bartlebee Household Products LLC, understood that if you’re proud of your work and show that you’re proud of it, good things will follow naturally. With 13 patents and counting, Bartlebee has emerged as a trusted industry leader (blah blah blah)…

Interested? Me neither. Here’s the same company, storified:

Bart Bartlebee had an independent streak not everybody appreciated early in his career … like the time he fired his boss’s mistress. He was always tinkering and looking for different ways of doing things. That restless, proactive and imaginative nature nourished the vision for Bartlebee Household Products.

Although Bart was a capable and well-liked founder, our early years were a roller coaster…

This is a decent hook with humor and a somewhat empathic character. It hints at conflict without being cinematic, which is unnecessary.

Not all narratives are stories. Respect that distinction and you’ll tell good stories that contribute to an authentic, memorable brand. Ignore it and you’ll alienate people or put them to sleep.

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source http://www.scpie.org/the-reason-good-businesses-tell-boring-stories/

This Award-Winning Social Media Automation Tool is Half Off

Get this 2020 G2 High Performer for less than $100.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing agency in businesses.

September 13, 2020 2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Building your business online can be tough, especially if you have a small team. With so much noise on the Internet, one of the best ways to get eyes on your business’s web pages is simply posting on social media frequently. But who has the time to create and manage all that content? If you need help with your social media strategy, you need a tool like Postoplan Social Media Automation.

Postoplan is an award-winning social media automation tool that’s trusted by more than 15,000 professionals across 140 countries. It was named a 2020 High Performer by G2 and 2020 Quality Choice by Crozdesk, plus it has 4.8 stars on Capterra and 4.9 on Trustpilot. Simply put, users love Postoplan.

Postoplan is an all-in-one automatic marketing agency system for all of your social media accounts and messengers. It allows you to add an unlimited number of accounts, choose from more than 700 ready-made post ideas, and create an entire social media strategy while barely lifting a finger. You can schedule messenger posts, customize and schedule content, edit photos to meet your brand’s style guidelines, and much more. Everything is fully customizable so you can create unique messages that are in line with your brand voice. You can post as many videos and GIFs as you want, communicate with followers as much as you want, and schedule up to 1,000 posts each month across platforms.

With Postoplan’s premium plan, you get ad-free access to the entire platform and all of its top-tier features.

Grow your social media marketing agency without any significant investment. Right now, you can get a lifetime subscription to Postoplan Social Media Automation for 50% off at just $99.99.

Website Design & SEO Delray Beach by DBL07.co

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source http://www.scpie.org/this-award-winning-social-media-automation-tool-is-half-off/

Todd Isberner’s Faith and Family-Based Blueprint for Repeatable Success

September 13, 2020 6 min read

Opinions expressed by Entrepreneur contributors are their own.

Am I enough? Do I have what it takes? How do you instill and multiply confidence and trustworthiness in all areas of your life as a man? And how many times have you reinvented yourself over the course of your life and your career? Could it be your marriages, your jobs, maybe the businesses you’ve started and sold?

The University of Warwick studied 1.3 million adults in 51 countries and found a measurable decline in happiness at age 40. The research found that midlife divorce rates in the United States have doubled since the 1990s. No wonder it’s been called the dark night of the soul. It’s when you reach a wall in your career and your business, your marriage, your life, your relationship with your children, and even your body start to change.

Todd Isberner guides men who are looking for a practical blueprint on how to master four foundational cornerstones of life — faith, family fitness, and finances — to build a purposeful and satisfying life.

Isberner has been there and done that. He’s the bestselling author of What Every Man Needs to Know, winner of the Christian Music Broadcasters Industry Achievement Award, and has help raise funds for organizations including K-Love Radio Network, Compassion International, the Salvation Army, Reach Beyond Global Media, and radio networks in England, Australia and New Zealand.

These days, giving back and making a positive impact are his core focuses.

From Isberner’s perspective, the biggest thing men struggle with today is an identity crisis. He believes they’re getting increasingly confused with who they’re supposed to be and what their role and purpose are. The certainty and clarity of how a man is wired is dissipating in obscurity.

Isberner is defiantly standing up and saying, “No! Reclaim who you are wired to be.” We function in the fullness of our manness, and that is the road to not just happiness and success in life, but the road to true contribution and the betterment of others. There are way too many men out there who were designed to be eagles and soar, says Isberner, but instead, they’re scratching and pecking around like chickens.

His mission is simple: help men rediscover who they are, what their role is, how to be successful and fulfilled, and convince them they actually do have what it takes and that they’re more than enough.

Isberner was educated in the school of hard knocks. He grew up in a little town in Minnesota; he and his siblings had a great mom and a dad, who raised them in the Catholic church. From childhood, he thought that he would go into the priesthood — that is, until the ninth grade. By the end of that school year, the furthest thing from his mind was becoming a priest.

He discovered girls, parties and athletics, and ultimately embarked on a 10-year road of rebellion and bad choices that caused some tremendous consequences, including getting married at a young age, being a lousy husband, and losing his wife to another man. It devastated him.

He felt like his face was literally in the dirt, but it needed to be because that’s the only way he could look up. When he finally did look up, he called out to God, and through a series of circumstances, he had a spiritual conversion. It was a pivotal moment in his life.

From that point on, things began to change. He was a single dad, co-raising two young daughters, went to seminary, and started a business. He decided to use his gifts to serve others and pivoted his business toward helping organizations that needed funding. He and his team became experts in the nonprofit world, and after 42 years of doing this very fulfilling work, he sold the business and developed his Cornerstone System, a blueprint for success.

Todd Isberner’s Cornerstone System

Faith: Isberner believes that faith is the glue that holds everything together. People get nervous talking about God, but Todd believes spiritual growth is a lifelong journey, and that our Creator made you because he loves you and wanted you here at this time and place in history.
Family: Every man is a son. Many are also husbands, former husbands, husbands to be, and dads. Family must be that safe place where you are rewarded with feelings of love, respect, security, and leadership. Always put your family and wife’s needs ahead of your own. Isberner suggests men use the “No Resistance button.” It’s very simple… she is always right, period. Even when you are right, and you know you’re right, let her be right. In doing so, you show her respect, that her opinion is valued, and that you’re not controlling her. Your relationship will experience unbelievable respect and freedom as a result of this approach.
Fitness: Two things that will get you fit: knowing what you want and knowing why you want it. One of the benefits of participating in a fitness program is that you also toughen up your mind each time you tell your body what to do while it’s experiencing discomfort or pain. You’re developing a stronger mind as you develop a strong body.
Finances: You have a relationship with money just as you have a relationship with your family. What you think about money defines who you are, but your financial statements are not proof of your value. Money doesn’t prove your true success in life — unless that’s the meaning you give it. Learning better ways to manage your money with purposeful intention, will free you from money entanglements so you can be defined by who you are, not what you have.

So if you’re questioning… who am I, really? How am I wired? Do I have what it takes to be the man I’m supposed to be? Am I fulfilling this purpose and role in life? If these questions are starting to surface and you’re hungry for something more, start a conversation with Todd Isberner.

The reality is you’ve got more inside you than you realize, and working with a trusted advisor can help you unlock that potential for impact.

Get a free copy of Todd’s book here: https://www.ToddIsberner.com/Free And watch the BONUS video with Todd and Wendie here: www.MrBz.com/ToddandWendie

Website Design & SEO Delray Beach by DBL07.co

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source http://www.scpie.org/todd-isberners-faith-and-family-based-blueprint-for-repeatable-success/

Build a Professional Website that Meets Your Specific Business Needs with Wix

Get your business online with an intuitive, seamless website builder.

Grow Your Business, Not Your Inbox

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September 13, 2020 2 min read

Having a professional-looking website is essential for any business in the best of times. As people spend more time indoors these days, however, it’s especially important to have a powerful web presence.

To get your business online, you could hire a web designer or take things into your own hands with Wix. It’s a website builder that enables business owners and their teams to create websites that are perfectly tuned to the business.

When you sign up for Wix, you get access to more than 500 templates that are fully compatible with desktop and mobile devices. Using these flexible, intuitive templates, you can create a professional website to meet any of your needs. From building informational pages to creating blogs, media galleries, video channels, menus, booking calendars and more, Wix offers an all-in-one solution to support your business vision. You’re in the driver’s seat to turn your web presence into anything you’d like.

With Wix, you also get built-in ecommerce functionality that enables you to accept payments online, showcase products, calculate tax on individual orders, offer coupons and promotions, and much more. Restaurant owners can even accept delivery and pickup orders online without paying hefty commission fees to fulfillment services like GrubHub.

Best of all, Wix also offers reliable web hosting, digital security, search engine optimization services, and access to dedicated support teams.

More than 180 million people around the world trust Wix. You can join them and build your website today.

Website Design & SEO Delray Beach by DBL07.co

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source http://www.scpie.org/build-a-professional-website-that-meets-your-specific-business-needs-with-wix/

10 Tools to Help Your eCommerce Business Get off the Ground

September 13, 2020 4 min read

While the COVID-19 pandemic has devastated the global economy, eCommerce has proven surprisingly resilient. As brick-and-mortar shops close, many people turn online to purchase, putting eCommerce in a promising boom.

If you’re thinking of starting an eCommerce business in these times, technology can be a significant boon for you. We’ve rounded up 10 of the best budget-friendly tools to help you get your business off the ground.

1. ImageX Ultra: Image & Graphics Editor – $28.99 (Orig. $85.00)

A budget-friendly alternative to the Adobe Creative Cloud, ImageX Ultra gives you design powers, even if you have no idea what you’re doing. With more than 500 customizable graphics templates, you can quickly create a design for your website without any technical expertise needed.

2. SocialBot by ZapApps: Lifetime Subscription – $29.00 (Orig. $1,740.00)

Facebook Messenger can be an excellent tool to improve your customer service and boost your sales. But who has time to constantly monitor messages? With SocialBot, you’ll have dedicated bots for Messenger, SMS, and email marketing agency to handle any job you program them to.

3. Blueprints Website Builder: Lifetime Subscription – $39.00 (Orig. $149.00)

With 200 examples pages, 500 responsive blocks, more than 30 navigation panels, and many more tools, Blueprints helps you build websites without writing a single line of code. Creating a custom eCommerce site is easy, even if you’ve never coded before.

4. WooCommerce 110+ Premium Plugin Bundle – $39.00 (Orig. $199.00)

WordPress is one of the top platforms for building eCommerce websites these days because of plug-ins like WooCommerce. WooCommerce Plugin Bundle makes it extremely easy to build and manage an eCommerce website, and with this massive bundle, you’ll have everything you need to get the most out of your business. With more than 110 plugins, you’ll be able to vary images, analyze site data, and much more.

5. .STORE Domain Name 5 Year Subscription – $39.99 (Orig. $145.00)

You’re an eCommerce business, why not have a domain that says what you do? With a .STORE domain, users will know exactly what they’re on your site to do: buy! Plus, you’ll have access to secure, fast hosting and be able to find a domain that more accurately describes your brand.

6. Sellful: All-in-One Business Software for Freelancers & Entrepreneurs – $49.00 (Orig. $840.00)

You could invest in a dozen different programs, or you can just use Sellful: All-in-One Business Software for Freelancers & Entrepreneurs. This ingenious platform combines a website builder, CRM, SEO Company planning, appointment scheduling, and much more in one platform.

7. Botsify Chatbot: 5-Yr Subscription – $49.99 (Orig. $2,940.00)

Botsify Chatbot is one of the leading bot builders on the market. With this clever tool, you can build your own chatbots and customize them to help customers answer their questions, complete sales, and much more.

8. Bouncer Bulk Email Verification: Lifetime Subscription – $50.00 (Orig. $100.00)

Nobody wants to work hard on an email campaign only to discover that half of your email list is expired or broken. With Bouncer Bulk Email Verification, you’ll be able to verify your entire email list almost instantly. It goes through to verify syntax, check activity, and remove duplicates so your email list is always up to date.

9. JumpStory Authentic Stock Photography: Lifetime Membership – $99.99 (Orig. $2,340.00)

Stock photography is essential for any business that engages in digital marketing agency. JumpStory gives you unlimited access to more than 25 million authentic photos, videos, illustrations, vectors, and icons, as well as an AI tool to edit them instantaneously. You can crop images, insert text, insert your own logo, and much more, allowing you to quickly spruce up marketing agency campaigns in just minutes.

10. ThunderDrive Cloud Storage Plans: Lifetime Subscription – $59.00 (Orig. $1,200.00)

Every organization needs reliable cloud storage. This seamless tool gives you 2TB of access to secure AES 256-bit encrypted storage as well as a central hub for organizing all of your files. ThunderDrive is the perfect Dropbox cost-effective alternative.

Website Design & SEO Delray Beach by DBL07.co

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source http://www.scpie.org/10-tools-to-help-your-ecommerce-business-get-off-the-ground/