You are not an attorney so do not feel like you need to tell your bosses or clients what to do. Give them the breadth of options and the strengths and weaknesses of the approaches to how they deal with privacy, GDPR, web tracking implications, etc. Stay on top of what options there are, and how those options impact negatively or positively your ability to provide an ROI on analytics work. Offer to speak with their attorneys and provide them technical advice/guidance on what you can do, and how you can do it, but ultimately let the attorneys make the decisions on how they want to proceed.
I see many consultants making recommendations of what to do, what not to do at conferences for instance. At the end of the day a consultant should not be making a specific recommendation here, only providing options and advice on impact for their clients, rather than legal advice as in “this is what you need to do” because that liability for the decision lies at the feet of the consultant. It’s not our responsibility to determine what moral/ethical/legal direction their company can go, we should focus on what we can technically do, what the new limitations of browsers are, and then provide those options to our clients to make the decisions themselves, while also being aware of what the laws are, and ultimately doing our best to not break any laws knowingly ourselves, even at the direction of our clients.
– Sayf Sharif is the VP of analytics at Seer Interactive
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source http://www.scpie.org/sel-20200304/
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