Facebook comments aren’t the only place to source content from your users as Abby Reimer of Uproer explains in her latest case study about how to harness the power of user-generated comments. Here are a few suggestions:
- Reviews: A crucial aspect of driving sales, reviews can also add relevant content on-site.
- Comments: Like the page’s main content, high-quality comments can be quite valuable, while low-quality can drag your page down. Ensure you’re moderating responsibly, and that your quality comments are being indexed.
- Embed tweets: Prompt your Twitter followers to answer your keyword’s question. You can use their feedback to quickly source content ideas, and embed the tweets in the article to add content and promote community engagement.
Note: Valid concerns arise around UGC, many of which involve spam or inappropriate content. Check out these strategies from Google to ensure all the content on your site is authentic, appropriate and relevant.
And if you don’t have the resources to moderate your UGC, don’t worry. Manually uploading content (as shown in this case study) can be a good option since you’ll have full control over the content used.
Finally, consider asking your audience for permission to put their responses on your site. The more transparent you can be in this process, the better.
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source http://www.scpie.org/sel-20200310/
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