“The first – and most important – step to influencing bottom-funnel pages with top-funnel content is identifying the right topic. The reason this step is so critical is that you will be investing a lot of time and energy into building and promoting this page, and you want to make sure the topic has legs before you start down that path,” explains Andrew Dennis of Page One Power. “The first place to start this process is with competitors. If a competitor has a guide about [X Topic] that has over 100 links, and you don’t address that topic on your site, this is likely a topic you should cover as it has proven linkability. You should also keep a list of these linking sites, as they will likely be open to linking to the page you eventually create.”
“In fact, even the pages that don’t have a ton of backlinks could be potentially linkable topics, but your competitor might have failed to promote their page properly. Explore the SERPs for these pages and their associated keywords to see if the ranking guides have a substantial amount of referring domains. Just because your competitor missed on this opportunity doesn’t make it any less of an opportunity.”
Website Design & SEO Delray Beach by DBL07.co
source http://www.scpie.org/sel-20200311/
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