“If your resources and budget are limited to manage reviews, prioritize Google and Facebook – especially Google,” explains Adam Dorfman of Reputation. “No other site in the world can match Google for amplifying both a review and a company’s data simultaneously. No other site can match Google for influencing a business’s location information and customer reviews at the same time.”
“Google and Facebook hold similar principles: people need to find accurate, compelling content, and they need to see that your business is responsive to customer reviews. In addition, unstructured data on Google and Facebook (in the form of reviews) provides outstanding real-time feedback on your operations. Also, maintain a presence on secondary sites such as Yelp and vertical sites. You cannot be everywhere, but you can certainly choose the sites that are most important to your vertical and manage your reputation on those sites.”
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source http://www.scpie.org/sel-20200312/
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