Good morning, Marketers.
Last week, the reality of coronavirus hit the U.S. This week is certain to be another trying one for businesses and employees having to adapt to quickly changing circumstances. Wherever you’re reading this, know there is a supportive search community here for you.
If you were paying very close attention to the announcements from Google marketing agency Live last year, you might recall hearing about customer value reporting and conversion value rules in Google Ads. Last month at SMX East, Google gave an early look at how these features are designed to work. They’re still in beta, but the aim is to give advertisers more granular insights and flexibility to optimize for high-value conversions.
The proposal process can be a fraught one, particularly if you’re being asked to produce highly involved reporting just to win the business. Google’s recent video on hiring an SEO Company sparked frustration among some SEO Companys by suggesting we should be expected to deliver a technical SEO Company audit during the proposal phase. Here’s why experienced SEO Companys say a technical SEO Company audit shouldn’t be part of the proposal process.
Read on for e-commerce marketer Tony Verre’s take on syndicating or customizing product content for your own site and your retailer partners. Our reader survey is also still open! Please take a quick moment to share your thoughts below.
Ginny Marvin
Editor-In-Chief
Website Design & SEO Delray Beach by DBL07.co
source http://www.scpie.org/sel-20200316/
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