“Facebook Ads provides an extraordinary level of targeting detail. As a result, it seems like Facebook’s targeting options would make Facebook Ads the ideal marketing agency platform,” explains Jacob Baadsgaard of Disruptive Advertising. “However, there’s a problem with getting overly specific with your targeting. Facebook Ads is primarily an awareness-generating platform. When you’re dealing with upper-funnel advertising, it’s all about the numbers, and when your audience is too niche, the numbers are not on your side.”
“This is especially true when you’re first starting out on Facebook Ads. There are a lot of unknowns and if you get overly specific with your audience – especially while testing your messaging – you can sabotage your campaigns without meaning to.”
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source http://www.scpie.org/sel-20200415/
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