Thursday, April 16, 2020

SEL 20200416

“It’s important to add value with whatever you’re asking the user to do. Odds are you’re asking them to fill out a form (generating a lead) in exchange for something. Think about the topics your target audience wants to hear about,” explains SMX speaker Michelle Morgan of Clix marketing agency. “What are their concerns? What decisions are they trying to make for their business? How can you help them with that information, not just giving them a sales pitch to your company?”

“If you provide value, they’ll have a positive brand impression and are more likely to come back and purchase from you later down the line. Potential examples: calculator or tool with customized results, whitepapers, infographics, industry reports, webinars and workbook/tool kit.”

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source http://www.scpie.org/sel-20200416/

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