The reason websites are losing valuable traffic from Google

In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.

After all, with 51% less potential traffic, websites receive 51% less revenue and leads. This is a colossal — yet under-recognized — problem for all websites that survive off their ability to generate measurable value.

This white paper from  Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that serve longtail search better than Google can. Proof will be shown that, in cases where the landing page is of high-enough quality, Google continues to deliver the traffic, revenue, and leads to websites just as it did in 2004.

Visit Digital marketing agency Depot to download “Growth Marketing Automation in a Zero-Click Google World,” from Longtail UX.

About The Author

Digital Marketing Depot is a resource center for digital marketing agency strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing agency topics — from advertising to analytics, SEO Company and PPC campaign management tools to social media management software, e-commerce to e-mail marketing agency, and much more about internet marketing agency. Digital marketing agency Depot is a division of Third Door Media, publisher of Search Engine Land and marketing agency Land, and producer of the conference series Search marketing agency Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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source http://www.scpie.org/the-reason-websites-are-losing-valuable-traffic-from-google/