“Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success,” explains Amanda Milligan of Fractl. “The issue has impacted top journalists, as well, who are now tired of the same canned pitch emails about why they should write a story about some shoe polish brand’s blog post. And black hat isn’t worth dabbling in, because a penalty can mean a critical hit for your brand’s revenue and reputation.”
“I haven’t found a single better way to build links on an ongoing basis than through original research and digital public relations. In other words, the best way to earn links from high-authority sites is to do your own industry research, studies, surveys as well as carefully curate a list of writers and craft personalized pitches explaining the value of the content for their audiences.”
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source http://www.scpie.org/sel-20200511/
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