“As the Facebook Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products,” explains Brian Roizen of Feedonomics.
“If you already use data feeds to list ads on Facebook or Google Shopping, then transitioning to Facebook Marketplace is fairly simple. Typically, the main additional requirement for selling on a marketplace is that you include your inventory quantities in your feed. It’s important to create inventory rules that prevent you from overselling products that exist on multiple marketplaces.”
“If you are somebody who already runs ads on Facebook, note that Facebook Marketplace will need to use your child-level SKU as the product identifier. This is because a successful order integration requires a child-level SKU to be associated with a customer’s order. When it comes to product ads, merchants may often choose to use parent-level IDs for Pixel tracking—this makes sense when you want to show a display ad for a parent product, instead of showing an ad for every size of a product. However, when listing your products on a marketplace, using child-level product identifiers is the only way to make sure your order integration links to the correct product data for fulfillment.”
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source http://www.scpie.org/sel-20200528/
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