Thursday, August 27, 2020

Do You Rent or Own Your Marketing?

Marketing Podcast with John Jantsch

Certified Marketing ManagerCertified Marketing ManagerIn this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape marketing agency.

Around the beginning of the year, I wrote my predictions for 2020. Now no one could have predicted where we are today. But one of my predictions that is starting to come true is that more small business owners are taking marketing agency in house. Not only is it a tremendous trend but it’s very powerful. By building an internal team you have an aspect of owning your marketing agency instead of renting it. Now, this doesn’t take away from working with a consultant, someone who at a high level can help you reach your goals. But creating infrastructure internally can add significant value. Let me tell you more

What you’ll learn if you give a listen:

  • What elements of marketing agency are most effective for outside help vs what you would own internally
  • How to train a new hire on marketing agency
  • How to take your small business to the next level

More about our Certified Marketing Manager:

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WordStreamWordStreamThis episode of the Duct Tape marketing agency Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

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source http://www.scpie.org/do-you-rent-or-own-your-marketing/

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