How to make Search the driving force in this ‘new normal’

As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing agency strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets.

Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP of marketing agency, Ashley Fletcher, will discuss why search continues to hold MVP status in today’s “new normal” and how to use search to inform your organization’s broader marketing agency strategy into 2021.

Don’t miss this webinar! Register today for “How to Make Search the Driving Force in This ‘New Normal’ ,” presented by Adthena.

About The Author

Digital Marketing Depot is a resource center for digital marketing agency strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing agency topics — from advertising to analytics, SEO Company and PPC campaign management tools to social media management software, e-commerce to e-mail marketing agency, and much more about internet marketing agency. Digital marketing agency Depot is a division of Third Door Media, publisher of Search Engine Land and marketing agency Land, and producer of the conference series Search marketing agency Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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