SEO Companys should care about brand, says Robin Lord, a consultant at Distilled/Brainlabs.
As an SEO Company, you’re likely judged on how many valuable sessions you can bring to the site through Google organic traffic.
If you are just reporting on total organic sessions, that number will include the sessions where people have searched -—x generic product name— or —y topic we’ve targeted by a blog post—. But they will also include sessions where people have searched for your brand and, understandably, clicked through to your site.
That means that if more people start searching for your brand, you get more traffic. Great, you look good. It also means that if fewer people are searching for your brand then you look bad.
Read more to learn how to use the decision tree above to guide your efforts >>> »
Website Design & SEO Delray Beach by DBL07.co
source http://www.scpie.org/sel-20200803/
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