Good morning, how did CCPA’s first month of enforcement treat you?
Now that July has come and gone, Facebook’s default opt-in to keep advertisers compliant is no longer in effect. As we reported last week, your Facebook campaigns may no longer be CCPA compliant, so be sure to check your pixel settings.
To dig into the CCPA fallout for Facebook advertisers, specifically, I’ll be chatting with Simon Poulton VP of digital intelligence at WPromote and Akvile Defazio, president of AKvertise, on Live With Search Engine Land this Friday. We’ll talk about how Facebook is addressing CCPA compliance, what advertisers are seeing and how to adjust your own campaigns. Sign up to join us live and get your questions answered.
Privacy regulation is just one area causing disruption for digital advertisers. The moves Apple and Google are making to limit third-party cookies and cross-site tracking threaten much of ad tech’s standard operating procedures.
To present a united voice and push for global standards across browsers and operating systems, leading ad industry trade groups, agencies, advertisers, vendors and publishers have formed the Partnership for Responsible Addressable Media.
Will this give the industry the leverage it’s looking for over Apple and Google to get them to come around to their way of thinking? It’s a tall order, but the outcome will affect every advertiser and agency — big and small.
Keep reading for a Pro Tip on gathering and using feedback to inform your content and more.
Ginny Marvin,
Editor-In-Chief
Website Design & SEO Delray Beach by DBL07.co
source http://www.scpie.org/sel-20200805/
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