Friday, August 7, 2020

SEL 20200806

Instagram Reels started rolling out in 50 countries on Wednesday..

It’s essentially impossible to talk about Instagram Reels without words like “clone” or “copycat” — of TikTok, of course.

Like TikTok, users can record and edit 15-second multi-clip videos with audio, effects and creative tools. There’s even a green-screen effect, just like you-know-what.

Reels is accessible from the Instagram camera. Users with public accounts can share Reels in a new space in the apps’ Explore section. Reels from private accounts are shared only with their followers.

Why we care. It’s easy to be flippant about Facebook’s knock-off of TikTok — and at a time when the ByteDance-owned app is experiencing considerable uncertainty. But unlike Facebook’s short-lived Lasso app which also took aim at short-form video, building Reels into Instagram’s camera makes it instantaneously accessible to millions of people — and could help it attract more and new creators to the app. Ads in Reels aren’t planned … yet.

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