Good morning, , what new commerce features do you think will come next quarter?
Google has already introduced massive changes to Shopping this year — free listings, zero-commission sales from Buy on Google. Typically as we head into the fourth quarter, Google and Microsoft introduce new features for retailers ahead of the holiday season. Yesterday’s Google update is minor, but it could give retailers selling in multiple countries a bit more flexibility.
A new Google product feed attribute allows you to keep specific products from being advertised in any of your additional countries. This means you don’t have to create separate country feeds. This may have reporting implications, but it’s something to be aware of.
I hope you’ll join us, the Search Engine Land editors, for a wide-ranging discussion on what marketers have experienced, how they’ve adapted and how consumer behavior has shifted amid the pandemic.
We’ll also look ahead at the marketing agency implications of big tech’s antitrust scrutiny, new privacy and data restrictions, and social activism that might actually bring change. We’ll talk about where we are now and what marketers should be thinking about to navigate the future. I”ll be joined by George Nguyen, Barry Schwartz and Greg Sterling. To join us live on Friday at 1:00 p.m. ET, sign up here.
You can access all of our past Live with Search Engine Land episodes on our YouTube channel. We’ll be taking a short hiatus and resuming episodes in September.
Ginny Marvin
Editor-In-Chief
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source http://www.scpie.org/sel-20200813/
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