Good morning, , happy Monday.
With in-person events on hold well into 2021, virtual gatherings aren’t ending anytime soon. Facebook says it saw live broadcasts from Pages double year-over-year in June. Now, small businesses can start charging for online events they hold via Facebook, the company announced Friday afternoon.
Facebook said it won’t collect fees from online events for at least a year (though you’ll pay for any ad promotion, naturally). On the web and Android, it has rolled out Facebook Pay for SMBs to collect online event payments. Things get more complicated on iOS: Apple declined to waive its 30% in-app purchase fee — SMBs will collect 70% of revenue from iOS Facebook app sales.
It’s a potential new revenue source for creators and businesses and could have a broader effect of normalizing paid virtual event business models.
As the pandemic has hit local businesses especially hard, Local Knowledge Panels have never been more important. Google says local-intent searches have increased during this time as people look to support community businesses, check store hours and more.
In response, Google and Bing have added new features to help businesses inform and market to new and existing customers from Local Knowledge Panels. With this in mind, George Nguyen has written a new guide to optimizing Local Knowledge Panels with feedback from local SEO Company experts Mike Blumenthal and Joy Hawkins. It’s about much more than just making sure your hours are updated–images, reviews, posts and other features can help you drive business from the search results.
This local look follows on George’s dive into getting a Knowledge Panel for your brand earlier this month.
And speaking of George, he’s going to be taking over this newsletter for a bit while I’m off on vacation, so you’ll be hearing from him starting tomorrow. Enjoy!
Ginny Marvin
Editor-In-Chief
Website Design & SEO Delray Beach by DBL07.co
source http://www.scpie.org/sel-20200817/
No comments:
Post a Comment