Good morning, I knew I forgot something yesterday.
Google went public exactly 16 years (and one day!) ago. Then just a five-year-old company, its IPO took place on August 19, 2004. Google offered 19,605,052 shares at $85 a piece, and it was valued at more than $23 billion. At that point, it claimed about 40% of the domestic search market.
For comparison, Alphabet shares floated around $1,555 per share yesterday, and, while figuring out its exact value isn’t as straightforward as the company has branched out (YouTube, Android, etc.), it’s market cap exceeded $1 trillion in January. Love it or hate it, Google is a linchpin in our industry, and we’ve staked the success of our brands and clients, as well as our own livelihoods, on its decisions.
As retail sales have slowed overall, e-commerce has gained momentum, fueled in no small part by consumer necessity and the ongoing pandemic. E-commerce spending as a percentage of total retail grew from 11.8% in Q1 to 16.1% in Q2. For comparison, online shopping growth for Q1 was 14.8% YoY — in Q2, it surged to 44.5%. “It’s clear that Q4 will be another huge quarter for e-commerce,” writes Contributing Editor Greg Sterling, “Retailers and brands should be preparing now and operating under the assumption that people will go online first before they go to any stores.”
And, Microsoft Advertising Editor has been updated with two potentially timesaving features: AI-powered recommendations, which launched as a closed beta in November but are now available globally, can include suggestions for bid optimizations, new keywords to add, and fixes for ad groups that are missing ads or keywords. And, campaign-level audience targeting, which was previously only accessible in Microsoft Advertising’s online interface, can now be applied within the Editor.
Take care and have a great day!
George Nguyen,
Editor
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source http://www.scpie.org/sel-20200820/
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