There were many headlines yesterday about Facebook’s decision to stop accepting new political ads a week before election day in the U.S. “New” being the operative word.
From Casey Newton at The Verge: “Candidates and political action committees will continue to be able to buy ads that have already received at least one impression by October 27th, the company said. They can also choose to target those existing ads at different groups or adjust their level of spending. But they won’t be able to launch new creative campaigns — a hedge against candidates spreading misinformation during a particularly fraught moment in the company’s history.”
Why we care. The decision is part of a set of steps “to protect against election interference,” said CEO Mark Zuckerberg. Given the Oct. 27 deadline, we can expect political groups will be scurrying to upload new ads on Oct. 25 and 26. A reminder that Facebook doesn’t fact-check political ads. It did say “it would expand its policies against voter suppression to include ‘implicit misrepresentations’ about the process, even if they don’t discourage voting.” Coming off July’s Facebook Ads boycott, it’s likely brand safety will be on the minds of many brand advertisers in the weeks leading up to the election.
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source http://www.scpie.org/sel-20200904/
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